Context: Many Volvo innovations have changed the auto industry over the years. Instead of protecting the patents, Volvo shared these inventions with competitors for the greater good.
Insight/Idea: This application helps recognize Volvo as one of the greatest innovators. You just zap the badges of luxury competitive cars, and the app will detect all of the Volvo World’s first inventions inside that specific car.
Why This Case: Global Digital Expertise
Results: It was launched at the Geneva Auto Show with huge success, and will be used in other Auto Shows around the world, as well as Volvo dealers. The “Volvo in Every Car” app lets competitive cars speak to the techno virtues of Volvo, turning top luxury competitors into Volvo spokesmodels.