perry ellis
Context: Founded in 1976, Perry Ellis became an iconic American fashion brand in the 80s and early 90s, but after Perry Ellis died in 1986, the brand lost relevance and it needed to be revitalized.
Insight/Idea: We made the brand current through humor, by making fun of the fashion world.
Why This Case: Fashion experience.
Results: Sales increased +20% in all department stores right after the campaign ran.