Context: The flavored water market is overcrowded with products of similar attributes, mainly either zero calories or a fruit flavor.
Insight/Idea: Identified a social trend of naturalism and self-awareness that was happening globally. Created a new category of natural mood enhancers that involved caring for your physical body and strengthening your mind and spirit.
Why This Case: Worked together from product development to brand ideation, naming, positioning, design, retail and mass communication.
Results: The launch exceeded set objectives and achieved outstanding increases in awareness, considering it was a brand new product. After the campaign, awareness was measured at 42%, likeability at 68%, and buy intention at 69%.