converse
Context: Following a city-wide ban on street-level graffiti, Sao Paolo transformed from a metropolis of technicolor glory to one of monolithic grey as far as the eye could see.
Insight/Idea: Fight the Grey (“Combata o cinza”) was a live intervention and social movement that rallied people to help breathe color back into their city with something unique to each of us: our own shadows.
Results: With a Twitter reach of 2.3M and over 120K interactions on Instagram, #combataocinza was a huge success for client Converse and for Sao Paolo itself.

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