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sanyo
Campaigns
there’s no place like home
no-vendo
brand IDs
despertar-los-sentidos
film
http://vimeo.com/26697632
http://vimeo.com/29381945
http://vimeo.com/29383022
print/ooh
sanyo_lavaropas
classifieds
As part of the “there’s no place like home” campaign more than 100 different classified ads ran weekly among real classified ads to introduce the concept.
ooh (not conventional)
sanyo_ni_nada2
As part of the “there’s no place like home” campaign signs where created that look exactly like the ones used to sell and rent houses. It became a new kind of outdoor media with the advantage that we get to choose the best locations according to people’s traffic and flow. The cost was very low because in exchange we gave televisions to the homeowners.
Campaigns
there’s no place like home
no-vendo
brand IDs
despertar-los-sentidos