Context: Temaikén is the first bio-park in Argentina that recreates the natural habitats of each animal, and educates people on the animals instead of exploiting them.
Insight/Idea: To reveal the truth around common animal myths, educating families who they share their world with.
Why This Case: Communication aimed for children and families, that made education entertaining. Established the “bio-park” as a new concept differentiating it from any other zoo.
Results: After the campaign, visitors to the park tripled from the prior year and 73% of visitors spontaneously mentioned Temaikén as a “bio-park.”