Context: Volvos are designed to be intuitive. Uncluttered. Simple. As a result, a lot of the technology escapes the naked eye.
Insight/Idea: Volvo created a way for people to fully appreciate these innovations. This app turns iPhones and iPads into handheld x-ray scanners. Users can walk around a Volvo and see a full 360° x-ray view beneath its skin, with callouts to the patented World’s first Volvo innovations inside.
Why This Case: Global Digital Expertise.
Results: It was launched at the Geneva Auto Show with huge success, and will be used in other Auto Shows around the world, as well as Volvo dealers.