Context: Beer and vodka are becoming stronger competitors to wine. We want to highlight how wine occasions are more unique and meaningful.
Insight/Idea: The better the wine, the more it encourages people to open up and share who they really are. In a time where social media drives shallow connections, Alma Mora is an invitation to get closer to your loved ones, whether they are your friends or your soul mate. It brings people together to the point where they could become one.
Results: The campaign helped Alma Mora become one of the leaders in its segment.