Context: Beer and vodka are becoming stronger competitors to wine. We want to highlight how wine occasions are more unique and meaningful.
Insight/Idea: Our first campaign was about two people getting to really know each other thanks to Alma Mora. Now we are featuring a couple that already lives together and has accepted the annoying things that bother each other, but they still love each other no matter what. That’s what being a soul mate means; that’s what Alma Mora is for.
Results: We keep building a special bond between the brand and our core target in this new stage of their lives.