Context: The challenge in helping create and launch Sauza 901 came in crafting a tequila brand from scratch in a market that was not yet fully developed. Using only social and digital channels, we had to reach a millennial target that was tired of inauthentic and pretentious super premium brands.
Insight/Idea: While celebrating the creative spirit of the collaboration between Justin Timberlake and the original Don Sauza, we created a lens for consumers to experience premium on their own terms and with their own spin. We call it: “Premium Remastered.”
Results: Engagement with the brand increased more than 100% and sales have seen a 10% increase month over month since the campaign launch.