Time Warner Cable

Campaigns

Context: Time Warner Cable’s promise to help people get closer to their passions and “Enjoy Better” wasn’t resonating with Hispanics. They felt the brand offered a less enjoyable, more antiquated experience.

Insight/Idea: Since Hispanics have a unique set of passion points within telecommunications and entertainment, we demonstrated how the brand helped Hispanics get closer to what matters most to them. We started with two groups of people that Hispanics hold close to their hearts: family and celebrities. The executional elements included brand TV, DRTV, print, digital, and social.

Results: Since Hispanics have a unique set of passion points within telecommunications and entertainment, we demonstrated how the brand helped Hispanics get closer to what matters most to them. We started with two groups of people that Hispanics hold close to their hearts: family and celebrities. The executional elements included brand TV, DRTV, print, digital, and social.

Film