Context: After creating and producing two global digital applications for Volvo, they asked us to go beyond Advertising, to help them define the global look and feel for the overall brand. We partnered up directly with Volvo in Sweden, helping them define the brand’s global identity that establishes every aspect of the brand personality, from design parameters and color palettes to the way the cars should be shot. We also played a key role in naming car models and designing their logos.