Who We Are
Founded in 2001, we are a global creative agency that believes in the power of collaboration and culturally-driven ideas.
Like us, our ideas are born from a clash of cultures that transcend language and ethnicity.
We are an eclectic community that prioritizes human values and holds itself to high creative standards.
We believe that every brand is a collaboration, and that inspired and engaged communities are the driving force behind successful brands today.
Our mission is to help shape those communities and to build meaningful connections. Through creativity. Through culture. And through technology.
We believe that the great brands of today are built around a clear vision.
For us, it’s to develop culturally-driven ideas for visionary brands.
We are the community.
We don’t want to build brands for a world that doesn’t exist anymore; a world in which identity is static and people are defined by who they’re supposed to be (traditional ethnic or cultural segments), not who they actually are.
Today, people define themselves through a combination of their culture and subcultures; they are more than simply Hispanic, African American, Asian, gay or white. They are also mothers, surfers, sports fans, gamers and chefs. Their identity is the total product of all of the cultures and subcultures that they belong to and access in any given day. More important however, is that they are constantly moving between them. Seamlessly, and from one moment to the next.
We call this movement cultural fluidity. And we are constantly researching / watching this movement and looking at how we can incorporate it into our client’s work