the community/la comunidad’s Founder & Chief Creative Officer
José is the Founder and Chief Creative Officer of the community/la comunidad, which he established along with his brother Joaquín in 2000, in Miami and Buenos Aires.
Before opening the community, José was Creative Director at Wieden+Kennedy in Portland, Oregon, for five years. His work for Nike International, Coca-Cola and Powerbar led him to work at Wieden+Kennedy’s Amsterdam and London offices.
Prior to joining W+K, he worked at Ratto/BBDO (Argentina) as a writer and then as a creative director. Under José’s leadership, Ratto/BBDO won more national and international awards than any other Argentinean agency, and it was named “Agency of the Year” in 1996.
José has served as a judge many times for all the international award festivals such as The One Show, Cannes, Clios, D&AD, ANDYS, Art Directors Club, London Festival, etc., and his work has been recognized with all of the international awards, including seven lions and the Press Grand Prix in Cannes 2015.
José also serves as the Chairman of the Board of The One Club.